Naya Spring Water said it is the first bottled water company to use 100 per cent recycled polyethylene terephthalate (rPET) in its containers, as it prepares to roll out the product in the United States.
The Canada-based company said it had overcome a number of challenges to bring the bottle to market after investing seven years in its development.
Finding a supplier to develop the technology to make a container of partial and then total recycled plastic had been the first hurdle, a Naya spokesman told FoodProductionDaily.com. Ensuring sufficient supply once the technology was in place and obtaining health certification from various Government agencies had been two more challenges. The final test had been to secure enough retail orders to make the product commercially viable, he added.
Daniel Cotte, president of Naya Waters, said: “We are proud to be the first major spring water brand to introduce 100 percent recycled plastic bottles, which is a win for the environment as well as for consumers who enjoy bottled water and want to reduce their impact. This innovation is another demonstration of our commitment to put the environment at the heart of Naya's company strategy."