Thursday, November 26, 2009

Coca-Cola Going Green?

Check out the new concept packaging for canned Coca-Cola. Developed by Ryan Yoon and Harc Lee, this plain metal finish promises to reduce production cost for Coca-Cola and also the cost of recycling. I cant imagine that too many brands could follow suit, but this is a small step in the right direction.

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”