Tuesday, March 30, 2010

PLASTIKI - A Boat Made of Recycled PET

A boat made using over 12,000 PET bottles has set sail on a voyage that will take them across the Pacific Ocean from the western coast of North America to the Eastern Coast of Australia. The mission is to raise awareness of environmental issues this planet faces and also address social issues whist driving innovative solution.

"It’s about recognizing that waste is fundamentally a design flaw (it does not appear in nature) It’s about re-thinking waste as a resource. It’s about cyclical ‘cradle-to-cradle’ philosophies rather than linear thinking when it comes to how we design our world. It’s about a better understanding of the lifecycle’s and materials used in our everyday lives. It’s about being curious and open, being prepared to let go of assumptions in order to undertake a new ‘Planet 2.0’ way of thinking and acting. It’s about acknowledging that we don’t have all the answers and that nobody is as smart as everybody. It’s about being collaborative and curious so to engage multiple perspectives, skills, opinions and organizations. It’s about constantly learning, unlearning and re-learning. It’s about re-integrating back into the web of life by recognizing and reducing our human fingerprints on the natural world. It’s about moving on from just articulating the problems and inspiring action of the solutions. It’s about encouraging the world to reduce, reuse, recycle and rethink more of the planets natural resources. It’s about delivering a spectacular global “Message in a Bottle”."

This is a landmark expedition that we hope paves the way for more adventurous entrepreneurs to give something back by opening the door to new possibilities. You can follow the voyages of the PLASTIKI on the their website. The voyage will take 3 months to complete and we wish them the best of luck.


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