When is the right time for you to update the design of your brand? Are you afraid to loose customer loyalty by making changes to a design that your consumers are well connected with? When is the right time to move forward and what are the challenges you will face when keeping up with the latest trends? These are all very difficult questions to consider as a brand manager, but you can look to the giants of our industry and take a page out of the history books for reference.
Classic brands like Coca-Cola, Pepsi, 7-Up, and few others have been on shelves around the world since the early 1950's. They understand the need to redesign their appearance every couple of years, to stay fresh and yet not loose their distinguished credentials. It is the most difficult challenge to take that step forward without drawing too far away from your last appearance. Check out some pictures below of how these iconic brands have evolved over the last 60 years.
Get in touch with our team at PAE to find out more about how you can keep your brand image up to date without compromising consumer recognition. Stay ahead of the game and keep your competition in check at all times.