Monday, May 31, 2010
Absolut Vodka is notorious for its unique labels, and for their latest installation 'Absolut Brooklyn' they called on none other than the iconic film maker Spike Lee for his input. Probably the coolest feature of the bottle is Lars Olsson Smith sporting Spike Lee's signature glasses and baseball cap on the Absolut seal.
The silk screen print features a classic Brooklyn stoop with the #165 as a shout out to Spike's original roots.
The sides pay homage to a spoken word poem by Lemon Anderson 'Somewhere in the world Brooklyn in da house and you know we won't stop spreading love cause that's our way'
Absolut Brooklyn is red apple and ginger flavor, symbolic of the flavor Brooklyn brings to the Big Apple. Cant wait to get my paws on this one.
Tuesday, May 18, 2010
In 2006 Coca-Cola approached Emeco, the aluminum chair company, to make a chair out of recycled PET material. Emeco jumped on the challenge and in April of 2010 have finally released their creation at the Milan Furniture Show. Working closely with petrochemical innovators BASF, they have formulated new materials to enhance the strength of rPET and create a new color palette to suite their product. In addition, substantial improvements were implemented on the mould design and manufacturing process to accommodate the recycled materials.
The result? 111 Navy Chair™, a plastic chair made from 111 (one hundred and eleven) plastic Coca-Cola bottles.
“The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.”