Tuesday, July 23, 2013

The Ramune Type Japanese Carbonated Drink Experience

Our designer Eric brought in a couple of old school RAMUNE Japanese soft drinks into work the other day. If you have not seen one before, it is a sweet carbonated beverage in a glass (or PET) bottle with a pinched off bubble in the neck that contains a small glass marble.This one looks a bit like a face to me. But its actually there to prevent the marble from rolling up the neck, to the mouth of the bottle and sealing up against the rubber washer. 


We had a little fun opening them at the office and brushed up on some beverage history. Our director who caught notice reminisced about soft drinks in India that used to be packaged the same. It turns out that they still manufacture the brand BANTA in India the same way. 





We followed the instructions but still managed to make a mess. We got it all on video and put together a short clip to document 'The Experience'.



The Codd-Neck bottle was designed and patented in 1872 but Hiram Codd.
source: Wikipedia