In 2006 Coca-Cola approached Emeco, the aluminum chair company, to make a chair out of recycled PET material. Emeco jumped on the challenge and in April of 2010 have finally released their creation at the Milan Furniture Show. Working closely with petrochemical innovators BASF, they have formulated new materials to enhance the strength of rPET and create a new color palette to suite their product. In addition, substantial improvements were implemented on the mould design and manufacturing process to accommodate the recycled materials.
The result? 111 Navy Chair™, a plastic chair made from 111 (one hundred and eleven) plastic Coca-Cola bottles.
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“The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.”
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