Wednesday, April 14, 2010

PUMA x Eco Friendly Packaging

PUMA has recently introduced the 'Clever Little Bag' as a sustainable packaging substitute for the large boxes filled with paper that we are so used to buying sneakers in. Continuing their long-term commitment to social and environmental causes, this sustainable packaging and distribution system was designed by Yves Behar.

The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.