Saturday, August 31, 2013
Friday, August 16, 2013
Reducing Waste from Fast Food Packaging
At PAE we are always looking out for new ideas about how we can positively influence change in our markets to reduce waste from necessary packaging materials. We have assisted clients to light weight their bottles, use thinner films, and even introduced tie ups with recycling plants to purchase their waste materials. Where feasible and practical we have even installed recycling facilities. Statistics show that more than 50% of waste from packaging materials is generated from plastic, paper, and board. About 20% of this can be attributed to food and beverage packaging alone. As we do our small part, we still depend on the larger multinational companies to make changes which really make a difference.
American fast food chains have recently made big moves in Africa. For example KFC opening branches in Ghana, Nigeria, Zambia, Kenya, Angola among others. The other giants will soon follow bringing with them tons of waste generated from disposable packaging. The map below indicates locations of KFC restaurants worldwide.
View all pictures here.
American fast food chains have recently made big moves in Africa. For example KFC opening branches in Ghana, Nigeria, Zambia, Kenya, Angola among others. The other giants will soon follow bringing with them tons of waste generated from disposable packaging. The map below indicates locations of KFC restaurants worldwide.
Africa is has a fast growing economy and a hungry market for modern products which the multinationals are eager to capitalize upon. But at what cost? Local packaging manufacturers are eager to scoop up orders for this new increased demand in the market but there are no recycling facilities in place to deal with the influx of waste materials. Locals are substituting natural foods for processed meats at lower cost that are conveniently suited for the urban business environment. The fast food giants continue to use polystyrene and plastic packaging while there are other options for food containers made from local natural raw materials. Machinery is available to make environmentally friendly food packaging but manufactures would only make the change if urged by these mass consumers. While it may be too late to influence drastic changes in manufacturing through out industrialized nations, it would be possible for Africa to control its growth and development by pushing industrialists to invest in the right directions.
This approach may be viewed as idealistic but it is with that attitude and hope in mind that designers like Ian Gilley conceive new concepts for packaging to reduce our overall waste. His vision may never get the attention it deserves but we applaud his efforts and others like him who continue to envision ways for us to improve our environmental foot print.
Wednesday, August 14, 2013
Totally Brilliant Ways to Use Empty Food Cans and Containers
We are putting more and more packaging out into the world and spending even more trying to figure out ways to recycle it. Well, here are a few simple and practical ways to reduce your environmental footprint by reusing some of the empty containers you may normally throw out.
1. Make “Bottom of the Mustard Bottle” Vinaigrette
Here’s is a great tip from cookbook author Dorie Greenspan: When there’s just a smidgen of mustard left in a jar, build your own vinaigrette in it.
To make hers, Greenspan adds a tablespoon of vinegar (you can use white wine vinegar, red wine vinegar, balsamic vinegar, anything you like), plus some salt and pepper. At that point, you could also add some chopped fresh herbs, minced garlic, and minced shallots, as Martha Stewart recommends. Close the jar and shake it up. Then add 3 times the amount of olive oil as the amount of vinegar you used. (So if you added 1 tablespoon of vinegar, add 3 tablespoons of oil.) Screw on the top of the jar and shake again. If necessary, add more oil and vinegar, salt and/or pepper little by little until you’re happy.
2. Use an empty yogurt container as a measuring cup.
This great tip comes from Real Simple: If you fill a standard 8-ounce yogurt container with flour or liquid, that’s about 1 cup. Fill a quart container and you’ve got about 4 cups. You can also use 4-ounce size for a 1/2-cup and a 6-ounce size for a 3/4-cup measure.
3. Make “Bottom of the Honey Jar” Lemonade…
When you have a bit of honey left in the bottom of the jar, make like New York Times food writer Melissa Clark and use it to make lemonade. Her instructions: Squeeze fresh lemon juice in, which helps break down that hardened leftover honey. Give it a good shake and refrigerate. When you’re ready to drink it, mix in a glass of water or club soda until it tastes right.
Melissa Clark’s idea was inspired by this one from Sassy Radish blogger Olga Massov: Instead of squeezing in lemon juice, just add the same amount of hot water as there is leftover honey. Give the jar a shake and use it as simple syrup in cocktails.
5. Use an empty 20-ounce soda bottle to portion out single servings of spaghetti.
Yum.
The opening of an empty 20-ounce soda or water bottle fits just enough uncooked spaghetti for a single serving. If you need four servings, just use the bottle to measure it four times.
6. Turn a bottle of whiskey into a soap dispenser.
A standard dispenser top will screw onto a 200-milliliter glass bottle of Jack.
CHECK OUT THE ENTIRE ARTICLE ON BUZZFEED.
Monday, August 12, 2013
Wednesday, July 24, 2013
Bruce Lee x Johnnie Walker Blue Label Whiskey
I just caught the new Johnnie Walker Blue Label ad on TV last night, featuring none other than the legendary Bruce Lee! Apparently it took 9 months to create this rendition of him in CGI. While it does look very cool, I am not sure Mr. Lee would be to thrilled about it as he was in to clean living and NOT a whiskey drinker. I guess somebody got paid A LOT.
The script is taken from an interview he did in the US in the 70's I think. According to director Joseph Kahn: "The video is not about drinking, or an advertisement with Bruce Lee doing condoning it.'s A short inspirational sponsored by the brand. Analogy between water and alcohol is wrong. The last thing want to be that alcohol is water.'s a metaphor for life.'s his metaphor in his own words. spent a year living and breathing the story of this man, thinking of him daily. for me, it's not an ad.'s, its an celebration of the man. "
The script is taken from an interview he did in the US in the 70's I think. According to director Joseph Kahn: "The video is not about drinking, or an advertisement with Bruce Lee doing condoning it.'s A short inspirational sponsored by the brand. Analogy between water and alcohol is wrong. The last thing want to be that alcohol is water.'s a metaphor for life.'s his metaphor in his own words. spent a year living and breathing the story of this man, thinking of him daily. for me, it's not an ad.'s, its an celebration of the man. "
Tuesday, July 23, 2013
The Ramune Type Japanese Carbonated Drink Experience
Our designer Eric brought in a couple of old school RAMUNE Japanese soft drinks into work the other day. If you have not seen one before, it is a sweet carbonated beverage in a glass (or PET) bottle with a pinched off bubble in the neck that contains a small glass marble.This one looks a bit like a face to me. But its actually there to prevent the marble from rolling up the neck, to the mouth of the bottle and sealing up against the rubber washer.
We had a little fun opening them at the office and brushed up on some beverage history. Our director who caught notice reminisced about soft drinks in India that used to be packaged the same. It turns out that they still manufacture the brand BANTA in India the same way.
We followed the instructions but still managed to make a mess. We got it all on video and put together a short clip to document 'The Experience'.
The Codd-Neck bottle was designed and patented in 1872 but Hiram Codd.
source: Wikipedia
Wednesday, July 10, 2013
Mobile Phone Case with Bottle Opener
Another new product to hit our catalogs this year is a compete range of mobile phone cases with integrated bottle openers. This is a great promotional product for beverage brands and we have sent some out to our favorite bars already. Constructed from metal and PC resin, this case has been developed for iPhone 4/4S/5 and Samsung as well!
You can order customized cases with either embossed or silk screen printed logos of your brand or company.
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