Q Tonic - A Superior Tonic Water

Check out the new packaging for Q tonic water, targeting the more sophisticated pallets of gin drinkers. If you are going to drink premium liquor then why dilute with lesser quality mixers. I would like to see this concept spread accross the board with innovaative mixers being manufactured for the whole spread of premium alchohols from Patron Taquila to Grey Goose Vodka and more. Cheers!

Source: Lovely Package

1/2 Project

The 1/2 (half) Project developed by Kim and Jiwom Park is designed to offer people buying bottled beverages to purchase half the quantity they want at full price, with half the money going to a designated charity. The design would tentativly allow varoius brands of beverage manufacturers to tie in and sponsor thier own charities. While the concept of using a social adenda to boost sales or draw attention your brand is a good one, the cost of the new packaging should logically be half of the normal packaging.

Unfortunatly, as most people in the industry will tell you, this design will be more costly. Firstly a new preform mould would need to be developed for a bottle that would cost almost the same to manufacture as a normal PCO one. You might save a few grams on the weight of PET material in the preform. A normal PCO twist on cap would not be suitable for this design so a new flip top cap would need to be developed. This would surly require more material than a normal cap as well. More material equals more expensive.

It would just be a whole lot easier to sell a 500 ml bottle for the price of a 1L bottle and donate the difference to charity. I doubt too many people would reach for a smaller bottle though. I like giving to a cause, but this design in my opinion is totally off the board.

Source: Yanko Design

Activate Drinks x Closure Design

Beverage packaging design is constantly evolving, as we are so keen to illustrate on this blog. Manufacturers seek to increase the value of their product by not only innovating new beverages but also by pushing the boundaries of label and packaging design be it glass or PET. Active Drinks professes that vitamins diluted in water over time loose their potency so they have developed a new cap that houses the flavor and vitamins. They are released into the water by twisting the cap before intended consumption. While some may argue that the age of beverages in PET bottles is drawing to a close, the fact that main stream companies are still exploring new designs with PET and HDPE is a firm contradiction. 'Its Hid in the Lid'



Source: NotCot

Help Remedies Biodegradable Packaging

Here at PAE we are always on the look out for environmentally freindly packaging. Help Remedies have come up with an awesome and simple design to conquer fears most people have of medicine. Personlly I hate looking through shelves of indistinguishable brands looking for tablets to suit my syptoms, and this packaging does not beat around the ush at all. Furthermore the packaging is made from paper pulp and corn based plastic that not only looks good but is also biodegradable.

Source: Help Remedies

Coca-Cola x Selfridges Centenery Bottle

To celebrate thier 100th anniversary, Coca-Cola has released a special edition bottle design specifically for the London based department store, Selfridges. We have featured tons of special edition bottle and label designs from a variety of brands, and I got to say, for a 100th anniversary relese, this design is a little disappointing. Our various clients in Africa are already working on limited edition releases for the approaching Football World Cup to be held in South Africa 2010.
Its your time to shine! For original bottle and label designs please contact PanAsia Exports (HK) Limited.


Via: Hypebeast

The Best Water Bottle Designs... EVER!

With evermore brands of drinking water entering the market every year, it is imperative for industrialists and designers to come up with attractive and original packaging for their products. Some brands have even gone as far as releasing limited edition bottles to generate hype about their brands. Here are a few of the more interesting designs we have come across recently. Truly inspirational!

Flavored water with enhanced vitamins. PET bottles. The packaging gives the bottles a pharmaceutical look.

Malmberg flavored water.

Standard Lanjaron PET bottle. Notice the mountain cap inside the bottle. Very cool.

Lanjaron special edition release in a glass bottle.

HINT vodka. Not water, but still an awesome bottle.

Gleneagles bottled water. This is a super sleek and clean design.

Font Vella limited edition bottle. From accounts we have read online, the continous print around the back of the bottle distorts the overall appearance of the design. A for effort chaps.

Jean Paul Gaultier and Evian team up for this limited edition release. There is no limit to what collaborations can achieve.

DRY soda. Nice, clean, and simple. Notice the print on the bottle neck.

70 Degrees North, it does not get more basic than this when it comes to bottle design. But when you have a kick ass product like pure Alaskan water, you just let it speak for itself.

Aquapax Boxed Water

We all know PET waste is a massive burden on the environment, but what can we really do to reduce plastic waste generated from bottled beverages? PET is still the most cost effective method for packaging beverages, but some companies are making the bold move forward by offering more expensive packaged water in environmentally friendly packaging. One such company is UK based company Just Drinking Water with thier brand of boxed water, AQUAPAX. They have a straight forward and well focused agenda to persuade consumers to opt for the environmentally friendly option. While it may still be a long while before we see manufacturers in Africa take a stand against pollution, or for most Aficans to be able to afford the more expensive choice, it is inspirational to see see that a company like Aquapax is determined to address the evident problem. Check out thier founders blog.