Method Laundry Detergent has just dropped their new fabric cleaner in the US market and claim that it is 'smarter', 'easier', and 'greener' than their competitors brands. How? Well they are utilizing a new formula with 'smartclean' technology, their precision dosing pump avoids wastage, and their plant based formula is 95% natural packed in bottles that are not only easier to hold and transport, but also uses 36% less plastic than other leading detergent brands. While it usually cost consumers more to go green, Method Laundry Detergent is actually giving visitors to their website $2 off of their next Method purchase. While USA and EU are offering subsidies to manufacturers who cut emissions in those regions, we still have to weigh how cost effective it is to 'go green' in Africa.