This is kind of old, but an awesome collaboration nonetheless between the infamous Welsh designer Ross Lovegrove and the Ty Nant water company. Ty Nant had already set the benchmark back in 1989 when they launched their water in a blue glass bottle. Until that time blue glass was utilized mostly only by chemists. When they decided to launch thier PET bottle they had to come up with a design that would cause a stir and for that they relied upon the talents of Lovegrove. But how does one switch over to plastic packaging without cheapening the product? Lovegrove took the water back to its original form giving the body of his bottle flowing and natural characteristics. Amongt other things, clouds were his inspiration. His efforts culminated in this award winning design.